Topic Guide
Practical advice for designing clearer, more credible pages that turn visitors into enquiries.
12 articles
May 10, 2026
A landing page asks the visitor for one thing. We explain how it differs from a homepage, when you need one, and the sections of a good landing page with a sample outline.
May 22, 2026
Instead of more visitors, more leads from the visitors you already have. We walk through 12 changes that can work on small business sites, ordered by effort and impact.
June 1, 2026
Button colour gets debated, but the real difference is in the words. How to write a CTA that tells visitors what happens when they click, with weak and strong examples.
June 14, 2026
Many customers in Türkiye would rather message on WhatsApp than fill in a form. How to set up a pre-filled link, where to place the button and how to track clicks.
July 2, 2026
Every extra field in a form can lose a few visitors along the way. Field count, required fields, mobile keyboards, error messages and spam protection that doesn't annoy people.
July 13, 2026
When adapting a ready-made site to your brand, the logo file, colour contrast, a font that supports Turkish characters and your photo style make the difference. With a practical checklist.
July 27, 2026
Sending ads to your home page can push up your cost per click. Message match, Quality Score, conversion tracking and A/B test ideas for a Google Ads landing page.
August 12, 2026
Visitors decide whether to trust a site within seconds. From real photos to a visible address, here are the elements that build trust and the mistakes that quietly break it.
August 21, 2026
A one-page site is quick to build, easy to manage and reads well on mobile. But if you want to be found on Google for several services, you need to know where it falls short.
September 1, 2026
Looking dated isn't always a good reason to redesign. Nine measurable signs that a redesign is really needed, from mobile problems to falling enquiries, and the SEO risk involved.
September 8, 2026
Contrast, alt text, keyboard navigation and form labels. The basic rules of accessibility help users with disabilities, but they also help SEO and form conversions.
September 17, 2026
Images are both one of the heaviest loads on page speed and a content source for Google Images and AI. Here are the right practices for formats, sizing, file names and alt text.
