May 3, 2026
What Is SEO? A Plain-Language Guide for Small Businesses
SEO explained without jargon: how Google finds you, how it decides rankings, and where a small business with limited time should put its effort first.
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Topic Guide
SEO and Google Visibility
Technical SEO, content and measurement guides for stronger visibility in Google and local search.
20 articles
May 14, 2026
How to Create and Verify a Google Business Profile
Step by step: creating, verifying and properly filling in your Google Business Profile on day one. Category choice, common verification problems and linking it to your site.
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May 27, 2026
Ranking Higher on Google Maps: Local SEO Steps
We turn the relevance, distance and prominence factors Google uses for local ranking into concrete steps: business profile, local signals on your site, reviews and citations.
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June 8, 2026
How to Get More Google Reviews Without Breaking the Rules
Bought reviews put your profile at risk. How to grow your review count by asking at the right moment, using a short link and QR code, and replying calmly to negative reviews.
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June 24, 2026
How to Do Keyword Research with Free Tools
Keyword research without paid SEO subscriptions, using Google's own free tools. How to tell search intents apart and map keywords to the right pages.
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July 7, 2026
How to Write Title Tags and Meta Descriptions (With Examples)
Stop counting characters and think in pixel width and click intent. Title and description writing for service, product and category pages, with before and after examples.
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July 18, 2026
Setting Up Google Search Console and the First Reports to Check
Setting up Search Console takes half an hour. Adding a property, verification, submitting a sitemap, and the four reports a business owner only needs to check once a month.
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July 30, 2026
Why Isn't My Website Showing on Google? 10 Possible Reasons
From a new site not yet discovered to a forgotten noindex tag: 10 possible reasons your site isn't showing on Google, and how to check each one.
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August 14, 2026
What Is Structured Data (Schema) and How to Add It to a Business Site
Structured data tells search engines who you are and what you do in machine-readable form. Which schema types matter, how to add them and how to test them, with examples.
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August 24, 2026
Getting Your Business Seen in ChatGPT and Google AI Overviews: An Intro to GEO
Customers now ask ChatGPT or read Google's AI Overviews. What actually helps your business get mentioned in AI answers, and which steps can you start this week?
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September 3, 2026
What Is llms.txt and Should You Add It to Your Site?
llms.txt is a proposed file that summarises your site for AI tools. What it does, what it doesn't do yet, how it differs from robots.txt and what an example file looks like.
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September 12, 2026
Are Google AI Overviews Reducing Clicks? What Businesses Should Do
Google AI Overviews can cut clicks on informational searches, but commercial and local queries look different. How to read the impact in Search Console and adjust your content plan.
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