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Topic Guide

E-Commerce Guides

Türkiye-focused guides to e-commerce platforms, payments, shipping, costs and online sales operations.

14 articles

Starting E-Commerce from Scratch: From Company Setup to First Order 9 min read

May 4, 2026

Starting E-Commerce from Scratch: From Company Setup to First Order

What should you do, in order, to start selling online in Türkiye? Company and tax registration, platform, payments, shipping, legal texts, ETBİS and a first-90-days checklist.

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Shopify vs İkas vs Ticimax: Which E-Commerce Platform in Türkiye? 7 min read

May 17, 2026

Shopify vs İkas vs Ticimax: Which E-Commerce Platform in Türkiye?

We compare Shopify, İkas and Ticimax on criteria that matter in Türkiye: local payments and instalments, shipping, e-invoicing, total cost and platform lock-in. Plus a fourth option.

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Bank Virtual POS or Payment Provider? iyzico, PayTR and Bank POS 6 min read

May 28, 2026

Bank Virtual POS or Payment Provider? iyzico, PayTR and Bank POS

We compare bank virtual POS with payment institutions like iyzico and PayTR on ease of application, fees, settlement time and instalment options.

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Distance Sales Agreement and Mandatory Legal Texts for Online Stores 5 min read

June 9, 2026

Distance Sales Agreement and Mandatory Legal Texts for Online Stores

What do the pre-information form, distance sales agreement, returns and privacy texts actually do, and where should they appear? The risks of copying another site's template.

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KVKK for Online Stores: Privacy Notice and Explicit Consent 5 min read

June 25, 2026

KVKK for Online Stores: Privacy Notice and Explicit Consent

Order data and marketing consent don't belong in the same checkbox. The difference between a privacy notice and explicit consent, commercial message permission and common KVKK mistakes.

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Shipping for Online Stores: Integrations and Pricing Strategies 5 min read

July 8, 2026

Shipping for Online Stores: Integrations and Pricing Strategies

Carrier agreements, the time an integration saves you and how a free-shipping threshold affects basket size. A practical shipping plan for a small online store, with worked examples.

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E-Archive Invoicing for Online Stores: What to Know 4 min read

July 19, 2026

E-Archive Invoicing for Online Stores: What to Know

For a business selling online: the difference between e-invoice and e-archive, choosing an integrator, and automating invoices from orders. Plus the questions to ask your accountant.

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Selling on Marketplaces or Your Own Store? 6 min read

July 31, 2026

Selling on Marketplaces or Your Own Store?

Marketplaces bring fast traffic but come with commissions, price competition and limited access to customer data. Your own store takes patience. The stages of a hybrid model that uses both.

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Product Pages That Sell: Photos, Descriptions and Trust Signals 6 min read

August 16, 2026

Product Pages That Sell: Photos, Descriptions and Trust Signals

A good product page stands in for the shop assistant and answers questions before customers ask. From photos to shipping details, here are the parts of a page that sells.

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10 Ways to Reduce Cart Abandonment 5 min read

August 25, 2026

10 Ways to Reduce Cart Abandonment

Surprise shipping fees, forced sign-ups, long forms. We gathered common reasons shoppers abandon carts and a practical fix you can apply to each one.

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E-Commerce SEO: Ranking Category and Product Pages 6 min read

September 5, 2026

E-Commerce SEO: Ranking Category and Product Pages

In commercial searches, the page that ranks is often a category, not a product. Practical notes on optimising categories and products, filter URLs, out-of-stock items and product schema.

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What Is ETBİS Registration and How to Do It 3 min read

September 13, 2026

What Is ETBİS Registration and How to Do It

Businesses selling online in Turkey need to register with the Ministry of Trade's ETBİS system. An overview of who it applies to, the registration steps and how to display it on your site.

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