Someone about to start a company, a shopkeeper unhappy with their current accountant, or a founder launching an online store will usually type your firm's name into Google before they call. The page they land on decides whether that call happens.
Building a site in this sector means balancing two things: the limits professional rules place on advertising, and the information clients actually look for. These don't conflict. A measured, informative site is closer to compliance and more trustworthy.
What is a firm website for?
Most clients ask similar things in the first conversation. Should I set up a sole proprietorship or a limited company? What does the monthly fee depend on? Will you handle the e-invoice transition? How do I send you my documents? When those answers are already on the site, the first phone call becomes a decision rather than an introduction.
There is also the local side. Accounting services are searched at the district level, and showing up on the map for searches like 'accountant Ataşehir' can be one of the main ways to reach new clients.
Be careful with promotional language. In Türkiye, professional regulations restrict how certified public accountants can advertise. Comparative or exaggerated claims like 'lowest price' or 'best in the area', and campaign-style wording, are risky. Before launching, check the current promotion rules of the chamber you belong to; the copy should be written in an informative tone within that framework.
Service pages
Rather than listing ten items on a single 'Services' page, give each main service its own page. For a typical firm, that list might look like this:
- Company formation (sole proprietorship, limited, joint-stock)
- Monthly bookkeeping and tax return filing
- Transition to e-invoice, e-archive and e-ledger
- Payroll and social security (SGK) procedures
- Accounting for online sellers and freelancers
- One-off jobs such as capital increases, address changes or liquidation
Using the same order on every page works well: who the service is for, how the process runs, which documents you need from the client, and how long it takes. End with a few questions specific to that service.
You don't have to publish prices; advertising prices also calls for care under professional rules. Explaining what the fee depends on (monthly invoice volume, number of employees, company type) helps keep visitors who arrive asking 'how much will this cost?'
Say someone in Kadıköy getting ready to open a café searches 'company setup for a café'. They find a page that explains the setup step by step, lists the documents and offers a calm way to get in touch at the end. That person doesn't need another sales line to call the firm.
Regulatory updates and the blog
The most natural content source for an accounting firm is regulatory change. A minimum wage update, a change in the filing calendar, a new e-document requirement. Writing these up as short notices informs existing clients and can bring in search traffic.
The real risk here is outdated information. A post still showing last year's rates damages trust because it is simply wrong. Put the publication and update date at the top of every notice. Either update expired content or add a note saying which date it applied to.
Two careful updates a month do more than ten posts published at random.
Client document uploads
A picture we see often: clients send invoices as WhatsApp photos, some get lost in email, and at month-end someone in the office spends a full day chasing paperwork. The website can genuinely reduce that load.
A simple option is a document upload area open only to clients. Login with a client code, file type and size checks, and a notification to the office when something is uploaded are enough for most firms. If you need more, connecting the client portal of the accounting software you already use is usually more sensible than building custom software from scratch.
Whichever route you choose, these files contain personal and commercial data. An SSL-encrypted connection, files that are never stored in a public folder, and a KVKK (Turkish data protection) notice next to the form are the minimum; clarify your data security obligations with an expert.
Showing up in local search
The basics are a complete Google Business Profile, the correct profession chosen as the category, and an address and phone number written exactly as they appear on your site. We covered local SEO step by step in a separate article; for firm owners, one step that helps is clearly stating the areas they serve.
If you serve several districts, don't create copy-paste pages where only the district name changes. Describing the areas you actually work in on a single page, with concrete details, is healthier for both visitors and Google.
The website itself is also an expense, and your clients will ask how it should be treated in the books. We touched on that topic in a separate article.
If you're planning a new firm website, start like this: write down the five questions clients ask you most often. Most of the site's structure comes straight from that list.
Frequently Asked Questions
Should an accounting firm publish prices on its website?
It isn't required, and it's an area where professional rules call for care. Instead of a price list, explaining what the fee depends on (company type, invoice volume, number of employees) is a more cautious approach for most firms. If unsure, check with your chamber.
Is it safe to collect client documents through the website?
If set up properly, it can be more organised and controlled than WhatsApp or email. An encrypted connection, a login-protected upload area, private file storage and a KVKK privacy notice are essential. If your accounting software has its own portal, using that is also a good option.
Blog posts are for general information only and are not a substitute for legal, financial or technical advice.